Kendall Jenner is red hot in her first Estée Lauder Fragrance ad.
The 30-second spot features Kendall showing off an ability to turn everything she touches and looks at into a shade of red, which makes sense considering she’s shilling for a perfume called Modern Muse le Rouge.
The younger sister of Kim Kardashian was named a spokesperson for Estée Lauder toward the end of last year.
As for this latest campaign?
Explains Karyn Khoury - Senior Vice President of Corporate Fragrance Development Worldwide for Estée Lauder Companies - in a statement:
"It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude. This woman inspires others through her unwavering confidence, glamour and sophistication.
"She lives her life to be noticed - and every ingredient in this scent was carefully selected to reflect that."