Sarah Stage, the underwear model whose incredibly toned pregnancy body has gained global attention, is still making headlines on Instagram.
This time, by breastfeeding her two-month-old son ...
In the picture, Stage, 30, is dressed in an orange tank top and jeans as she cradles her son James Hunter, looking lovingly at him as he feeds.
Predictably, there was backlash. Because #Internet.
Stage, a fitness fanatic and often uses her Instagram to promote clean eating and healthy body image, just as predictably does not care.
"If you don't like this pic, just unfollow me. No need to hate on a beautiful moment with my son #normalizebreastfeeding," Stage wrote.
The Internet reacted harshly to Sarah Stage's baby bump while expecting James, but he was healthy at birth, weighing in at 8 lbs., 7 oz.
The L.A.-based mom was posting for lingerie pics while eight months pregnant is already back at it just two months after giving birth.
Open the gallery below for the photos in question.
Just as significantly, though, she's joining the breastfeeding club, an increasingly popular one among mothers - celebs and otherwise.
Instagram just began allowing photos of breastfeeding moms in April, following backlash from users and celebrities like Alyssa Milano.
The popular photo sharing platform caught a great deal of flak for not allowing revealing photos of breastfeeding or post-cancer women.
All the while, racy Kylie Jenner photos are A-OK.
This apparent hypocrisy had many people up in arms, but give the company credit for heeding the public call to ease its restrictions.
IG has changed its guidelines to reflect that "photos of post-mastectomy scarring and women actively breastfeeding are allowed."
Whatever you think of Sarah, that's a good thing.