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Over the past few weeks, Holly Madison has been promoting her new book, Down the Rabbit Hole: Curious Adventures and Cautionary Tales of a Former Playboy Bunny.

In doing so she’s shared some seriously unflattering stories about her former boss and boyfriend, Hugh Hefner.

First, we learned that life at the Playboy Mansion made Holly ponder suicide.

Shortly thereafter, Holly went into specifics, revealing that Hefner tried to buy her with a $3 million inheritance. She added that within minutes of their first meeting, he attempted to ply her with Quaaludes, which he called “thigh openers.”

Like we said, she doesn’t exactly describe old Hef in the most glowing terms.

So perhaps it’s not surprising that Hefner is now firing back and claiming that Madison is lying about everything from the way they met to his allegedly nefarious seduction methods. 

“Over the course of my life, I’ve had more than my fair share of romantic relationships with wonderful women,” said Hefner in a statement to Entertainment Tonight.

“Many moved on to live happy, healthy and productive lives, and I’m pleased to say remain dear friends today. Sadly, there are a few who have chosen to rewrite history in an attempt to stay in the spotlight. I guess, as the old saying goes: You can’t win ’em all!”” 

Madison has already fired back, saying, “I don’t really care about his response. I wanted to share my story to inspire other women who might be in a bad relationship to get out, or not be branded by bad decisions they’ve made, and take charge of their lives and move on.”

“I’m definitely not rewriting history. I’m finally telling the truth of my experience.”

Though Hefner made no mention of taking legal action against Madison, we wouldn’t be surprised if this thing ends up in court. There’s a case that’s likely to have some very interesting testimony.