Nicole Trunfio is an Australian model best known to many for sometimes taking off her clothes.
And that's exactly what Nicole Trunfio is doing on the cover of Elle... but for a very different reason than usual.
The brunette beauty is trending on Facebook today because she's breastfeeding her baby for all to see, as Trunfio becomes the latest famous female to stand up for this personal and parental cause.
"There is nothing more powerful and beautiful than motherhood," Trunfio wrote on her social media page along with this picture.
"The last thing I want to do is be controversial, so please take this for what it is, let us #normalizebreastfeeding. there is nothing worse than a mother that is judged for feeding her hungry child in public."
Except mothers get judged for this act all the time.
A breastfeeding ad campaign that depicted mothers forced to hide out in dirty bathrooms went viral last year and stirred up its own controversy.
"I'm so proud of this cover and what it's stands for," Trunfio added. "I obviously don't look like this or wear while I am breastfeeding but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers.
"Thank you to ELLE for being so bold and making such an encouraging, positive and healthy statement. #womenunite."
As you can see below, other celebrities who have fed their child in public in order to make a point include Alyssa Milano, Gisele and Jaime King: