Clorox Issues Apology for Racially Insensitive Tweet

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Clorox has issued an apology for what some critics interpreted to be a racially insensitive Twitter message last week.

A few days ago, in the wake of Apple releasing hundreds of new emojis, the cleaning company Tweeted in dismay, wondering why a certain icon was missing from the fresh batch of symbols.

"New emojis are alright, but where’s the bleach?" Clorox wondered.

Clorox

Because the new emojis included many diverse faces and gestures, a handful of Internet users thought Clorox's bleach reference was some kind of Caucasian reference.

In response to the uproar, Clorox came out with a mea culpa.

"Wish we could bleach away our last tweet," the brand wrote. "Didn’t mean to offend – it was meant to be about all the [toilet, bathtub and red wine] emojis that could use a clean up."

In other words: as shocking as it may be to believe, a cleaning company was merely Tweeting about a cleaning product when writing the word "bleach."

"We apologize to the many people who thought our tweet about the new emojis was insensitive,” said Molly Steinkrauss, a spokeswoman for Clorox.

"It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis - but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat."

Fair enough. But on the rundown of dumb things celebrities have Tweeted, this doesn't rank very high in our view.

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