Clorox has issued an apology for what some critics interpreted to be a racially insensitive Twitter message last week.
A few days ago, in the wake of Apple releasing hundreds of new emojis, the cleaning company Tweeted in dismay, wondering why a certain icon was missing from the fresh batch of symbols.
"New emojis are alright, but where’s the bleach?" Clorox wondered.
Because the new emojis included many diverse faces and gestures, a handful of Internet users thought Clorox's bleach reference was some kind of Caucasian reference.
In response to the uproar, Clorox came out with a mea culpa.
"Wish we could bleach away our last tweet," the brand wrote. "Didn’t mean to offend – it was meant to be about all the [toilet, bathtub and red wine] emojis that could use a clean up."
In other words: as shocking as it may be to believe, a cleaning company was merely Tweeting about a cleaning product when writing the word "bleach."
"We apologize to the many people who thought our tweet about the new emojis was insensitive,” said Molly Steinkrauss, a spokeswoman for Clorox.
"It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis - but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat."
Fair enough. But on the rundown of dumb things celebrities have Tweeted, this doesn't rank very high in our view.