Clorox Issues Apology for Racially Insensitive Tweet

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Clorox has issued an apology for what some critics interpreted to be a racially insensitive Twitter message last week.

A few days ago, in the wake of Apple releasing hundreds of new emojis, the cleaning company Tweeted in dismay, wondering why a certain icon was missing from the fresh batch of symbols.

"New emojis are alright, but where’s the bleach?" Clorox wondered.


Because the new emojis included many diverse faces and gestures, a handful of Internet users thought Clorox's bleach reference was some kind of Caucasian reference.

In response to the uproar, Clorox came out with a mea culpa.

"Wish we could bleach away our last tweet," the brand wrote. "Didn’t mean to offend – it was meant to be about all the [toilet, bathtub and red wine] emojis that could use a clean up."

In other words: as shocking as it may be to believe, a cleaning company was merely Tweeting about a cleaning product when writing the word "bleach."

"We apologize to the many people who thought our tweet about the new emojis was insensitive,” said Molly Steinkrauss, a spokeswoman for Clorox.

"It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis - but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat."

Fair enough. But on the rundown of dumb things celebrities have Tweeted, this doesn't rank very high in our view.

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