We have three words for Rachel Hollis: You. Go. Girl!
While on vacation in Cancun Saturday, the mother of three shared a bikini picture on Saturday, including with the image a caption that reads:
"I have a belly that's permanently flabby from carrying three giant babies, and I wear a bikini. My belly button is saggy ... (which is something I didn't even know was possible before!!) and I wear a bikini."
Hollis - whose kids are 8, 6 and 2 and who runs the The Chic Site - added:
"I wear a bikini because I'm proud of this body and every mark on it. Those marks prove that I was blessed enough to carry my babies and that flabby tummy means I worked hard to lose what weight I could. Flaunt that body with pride!"
Since the photo went online, it has garnered more than 10 million views and 350,000 Facebook Likes.
Hollis has clearly resonated with men and women around the world.
"It touches my heart that people are having this reaction to it," Hollis told Today.com.
The 32-year old ran a marathon a week prior to this photo being snapped and figured "my body is never going to be smaller than it is right now, so if there's ever time to show off your belly, this is probably it."
The popularity of the snapshot is reminiscent of one posted last year by a mother of five named Tanis Jex-Blake.
She responded to bullies who mocked her stretch marks by taking a close-up of the proud child reminders.
"[My body is] never ever going to be like a Victoria's Secret model," Hollis said. "But I think I look good, and my husband wants to make out with me, so I'm doing something right."
You're doing a lot right, Rachel Hollis. Keep it up!