Keeping Up with the Kardashians has been renewed for four more seasons by E! and the estimates of what the family will earn from the show are staggering.
Accounts vary, but regardless, it's pretty obvious that Keeping up with the Kardashians for the next four years isn't going to be cheap for the bigwigs at E!
The New York Post claims that Kris Jenner signed a $100 million deal with the network for four more seasons of the family's flagship reality program.
The details of the alleged deal, which People claims are accurate, and would make the stars among the highest paid in the history of reality television.
However, the amount was quickly denied by E!'s parent company, NBC Universal, which renewed Keeping Up with the Kardashians for four years.
"The story that ran this morning is grossly inaccurate," E! spokeswoman Christel Wheeler said in a statement, though insiders insist it's pretty accurate.
"E! is now freaking because others are calling trying to get a better deal - like Giuliana [Rancic]," an insider says of the reasons they would nix the story.
Giuliana should be glad she's not getting fired at this point. Just saying.
Regardless, Kris, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner are all set to appear in the new seasons.
A number of possible spinoffs, and even a YouTube channel, are also included in the deal, although there is one notable family member who isn't.
Bruce Jenner, who plans on launching his own show chronicling Bruce's transition to become a woman on the network, was not part of this negotiation.
In fact, this season is reportedly an unofficial farewell to the patriarch.
Scott Disick, meanwhile, has his own deal (the terms of which were not disclosed) and Rob Kardashian will be paid per episode ... if he even appears.
TMZ, for its part, claims the $100 figure is inaccurate ... and it's only three years, $80 million plus ratings bonuses and an option for a fourth season.
In any case, a new season of the Keeping Up with the Kardashians premieres Sunday, March 15. For a sneak peek, all you have to do is look at the script.
Yup, there is a Keeping Up with the Kardashians script out there detailing some of the totally non-contrived scenes we will see early in Season 10.