The lovely Duchess of Cambridge, Kate Middleton, has delivered a rare video address to highlight the importance of an issue near and dear to her heart.
No, not ordering Prince William to keep royal family members away from her kids at all costs, though we would consider paying money to watch that on video.
Recorded to support the UK's first Children's Mental Health Week, Kate Middleton's video hopes to raise awareness and support for children's health issues.
Specifically, mental ones.
Kate says she has seen the impact of bullying, bereavement, family breakdown and other issues, which lead to depression, anxiety, addiction and self-harm.
The mother of Prince George says the stigma around mental health means that many children do not get the help they so badly need, and this must change.
She made the comments in an online video for Place2Be, an organization which offers emotional help and support in schools across the United Kingdom.
Kate Middleton said: "Through Place2Be I have seen the benefits of offering children support for their mental health in the safety of the school environment."
"Both William and I sincerely believe that early action can prevent problems in childhood from turning into larger ones later in life," says the 33-year-old.
Kate recorded her impassioned speech at Bethlem and Maudsley Hospital School in Beckenham, London, to launch a week-long campaign by the charity.
Her video can be watched at Place2Be's website, which also features numerous tips and guidance for parents on children's mental health issues.
A Kensington Palace spokesman said: "The Duchess of Cambridge is a committed champion of issues related to children's mental health and emotional wellbeing."
"Her Royal Highness has seen that addiction, poverty, abuse, neglect, loss and illness of family members, can have a long lasting, traumatic impact if left unsupported.
"The Duchess of Cambridge is especially concerned with early intervention mental health support for young people, to tackle these issues at the earliest possible stage."
If given that support, Kate and the organization believe a greater number of children in the UK and beyond can "have the brightest possible futures, as they deserve."
The Duchess is also a patron of two other charities that specifically help disadvantaged people, Action on Addiction and East Anglia's Children's Hospices.
Looking radiant, the pregnant Kate, due to give birth to her second child in April, delivered the message wearing a blue £250-Jaeger tile-print ensemble.
The dress, which belts around the waist, giving a glimpse of Kate Middleton's baby bump, and is yet another example of her wonderful maternity fashion: