Doutzen Kroes is the latest star to come out on Team Breastfeeding.
The model is featured in the latest issue of Vogue Netherlands, providing sustenance to baby daughter Myllena while sitting in bed alongside husband Sunnery James and the couple's other child, 4-year-old son Phyllon.
The intimate family portrait was snapped at their home in New York.
Editor in Chief Karin Swerink says the picture was taken on a "beautiful November day" last year; the same month, coincidentally, during which Kroes and James celebrated their fourth wedding anniversary.
Naturally (and sadly), critics have expressed disdain over image above, with many believing breastfeeding ought to be an act done solely behind closed door.
But Kroes now joins a growing number of celebrities who are using their fame to argue otherwise.
Alyssa Milano has wondered why her breastfeeding selfies drew more ire online than photos of Kim Kardashian nude in Paper Magazine, while Kristen Bell has sent a message to anyone who takes issue with this natural act of motherhood:
They're just boobs, people! Calm the eff down.