James Middleton isn't just Kate Middleton's younger brother, but he'll always be known as that to many people, which he admits can be frustrating.
In the 27-year-old entrepreneur's interview with The Young Director (TYD), a new app and digital magazine available in iPad, James discusses this.
"Yes, it does get frustrating," he admits of being overshadowed. "I work incredibly hard ... just like every other person in business and work."
"And aside from the fact of - yes, I am the brother of someone very important - I am, at the end of the day, just James," Middleton tells TYD.
James Middleton is very hands on at Boomf, a company he co-founded that allows Instagram users to have their pictures printed on marshmallows.
Prior to that, he tells the publication that he "used the stepping stones within the family business" to start his first venture, The Cake Kit Company.
"I have only ever employed myself," he says proudly, and wanting to do just that was the big reason he dropped out of University of Edinburgh.
Additionally, James says, he "was not confident in the pursuit of me getting my degree," largely because of his lifelong struggle with dyslexia.
Nowadays, though, "I feel dyslexia is a strong point in me now ... I usually joke that it's like a Superpower - you only have it if you've got it!"
"For one, it makes you unique, and two, your brain just works differently; you'll get to the solution but just in a different ... maybe unconventional way."
The younger brother of Kate Middleton and Pippa Middleton seems a little squeamish when asked about his "guilty pleasures," but he comes clean.
"Ah! Family Guy," he admits. "I know to some it may not be a guilty pleasure."
"I absolutely love the show! Some people think they are just cartoons," he adds, "but I think they are so clever and much more than cartoons."
As for who he'd want to play him in a movie? That's an easy one:
"Leonardo DiCaprio! I would want Leonardo to play me because I believe in his acting mastery. The guy is a genius and he would make me look fantastic."
Always nice to hear more about James, who sounds like he's doing a lot of interesting stuff out of the spotlight so often enjoyed by his sister(s) ...