Kendall and Kylie Jenner are among the celebrities promoting Beats By Dre headphones in a new ad campaign, and boy, did they make their presence felt.
Bouncing around the room in their bras. In slow motion.
Let's repeat that again, because it bears repeating:
This ad, titled #SoloSelfie, features Kendall and Kylie Jenner hopping around in bra tops and posing for the camera. Oh, and rocking Beats By Dre.
If Dr. Dre's company wanted to generate some serious viral buzz by enlisting the jail bait contingent of the Kardashian crew, well, then mission accomplished.
The only issue? Kylie and Kendall appear at the very beginning, so once you've see the part with them, you can either turn it off or restart the video.
Should've put 'em at the end, Dre. Just sayin'.
This is the week for Kendall Jenner in lingerie, in any case. We already saw her pose in some seriously sexy underwear to promote LOVE magazine.
That was ... well, you gotta see that photo.
She also released Mean Girls-inspired Burn Book video last week that called out some of the critics who questioned Kendall's burgeoning modeling career.
A career that has already become more successful, and more quickly than most of us - even Kendall fans and supporters - would have imagined.
Then again, with photos like this ... how could she not be the next fashion "it" girl? Scroll through the gallery below for a few more dozen examples ...