What began as an odd but mostly harmless feud between controversial, emerging rapper Iggy Azalea and hip hop great Snoop Dogg turned ugly this week.
Harsher and harsher insults, followed by full-on Instagram threats, soon sucked all the humor out of this beef, which T.I. had to intervene and squash.
As Ron Burgundy would say, that escalated quickly.
Was this celebrity feud the real deal, though, like Kanye and Jimmy Kimmel? Or an elaborate PR stunt, a la Mariah Carey and Nicki Minaj's pre-American Idol bickering?
Honestly, we can't tell. Signs point both directions.
We're still not entirely sure this was legitimate, but if it was staged, they sure went to great lengths to fuel the fire. Let's break down the case for each ...
Real: Snoop's Iggy Azalea No Make-Up diss was rough, but sounds like his sense of humor, and was likely someone else's meme that he just shared.
Fake: Iggy seemed hurt, rather than defiant, saying Snoop has always been "nice as hell" to her face and "I’m disappointed you’d be such an ass for no reason.”
Real: Snoop's posse doubled down, dissing her again as he continued to post memes of her, such as one likening her to Marlon Wayans in White Chicks.
Fake: Iggy says it's only Snoop’s two-faced behavior that bugs her, especially since her bodyguard saved his friend’s life ... implying the two hang out.
Real: Iggy’s boyfriend Nick Young of the L.A. Lakers jumped in, dissing Snoop for going through a midlife crisis. Why get involved if it’s not legit?
Fake: Snoop shared a pic Nicki Minaj sitting by herself, captioned “Nicki sitting with other relevant female rappers," fueling Iggy's earlier "feud" with Nicki.
Real: That felt a little off to us, but Snoop then tripled down with a profane video, threatening Iggy's life and dropping words we don't want to repeat here.
Fake: Snoop apologized very, very quickly after T.I. allegedly called him. Iggy and Tip are tight, but since when does she need him to fight her battles for her?
Real: T.I. once fought Floyd Mayweather and threatened Apollo Nida's life for talking about him. If he did tell Snoop to stand down ... Snoop might take heed.
Fake: The American Music Awards are next month. Iggy leads with six nods. Snoop will collaborate with ANYONE big at the moment. Just saying.
Real: Snoop’s teenage daughter (remember, the Dogg is a father who's 42 years old now) tweeted about the feud. With a sad-face emoticon. :(
Conclusion: We have absolutely no idea. It could go either way based on this evidence. What do you think? Cast your vote in our survey below: