Natalia Vodianova is posing naked on Instagram.
Because she's a gorgeous Russian model, one would think this would be creating quite the online stir… and one would be right.
But not for the usual drool-inducing reason.
Vodianova - who has worked with such big names as Calvin Klein - was photographed by Paolo Roversi for an image she posted on Instagram.
It features the mother breastfeeding her one-month old and, as you might expect, it's led to yet another debate on whether or not mothers should keep this practice private.
A student campaign in Texas last month brought this issue to the forefront, as a number of young women showed the dirty effects of forcing new moms to hide this act of nature behind closed doors.
Other well-known women who have posed for breastfeeding photos on the Internet include Gisele Bundchen, while a woman named Lucy Eades made national news last summer for berating a breastfeeding critic in a rec center.
It's clear now where Vodianova stands on this issue.
But where do YOU stand? Should moms breastfeed in public?