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Mila Kunis is the Sexiest Woman in the World for a reason.

Because she looks amazing naked? Actually… because she looks amazing clothed. And without any makeup on, the sign of a true beauty.

Kunis shows off this look in a new campaign for Gemfields, the world’s leading supplier of colored gemstones.

The casual, slightly disheveled photograph (below) was snapped by Peter Lindbergh. And Kunis says she was hesitant to pose for it at first.

“When we talked though the direction and that the focus was on natural beauty – which really meant no makeup, no blow dry, and no retouching – I have to say I was a little anxious,” the star confessed to British Vogue.

“Peter has a way of making you feel bare and raw, but in a funny way it’s the most beautiful I have ever felt on a photo shoot.”

She looks darn fine to us!

Compare Mila’s natural look here to a handful of other beauties – from Jennifer Lawrence to Kim Kardashian – who have also gone makeup free in recent years: