It might not get any more precious than this.
If you can look past the fact that a laundry detergent is sponsoring our first look at Kevin Jonas cradling his newborn daughter.
But the singer and his wife welcomed their first child into the world on Sunday - and at least they aren't being coy about how they're profiting off her arrival.
“Alena Rose looks like a little star in her daddy’s arms. @KevinJonas #BabyJonas” reads the caption on the Dreft Twitter account that posted this photo:
"I’m so in love with her," Kevin himself Tweeted shortly after becoming a father.
The Jonas Brothers tragically split in late 2013 and Kevin is the first sibling to take this major life step.
Do you like the name Alena Rose? Or should we add it to the following list?