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Taylor Swift has released a new ad for her upcoming fragrance, which will be titled "Taylor by Taylor Swift" and which will be the third perfume of this star’s young career.

The first two – Taylor Swift Enchanted Perfume and Taylor Swift Wonderstruck Perfume – have both been best-sellers, with the artist even winning Celebrity Fragrance of the Year at the Fragrance Foundation Awards in New York City last month.

Yes, that really is such a thing.

In the new spot, Swift kicks things off with a sparkler before jumping into a series of fun activities with her friends, from convertible riding to chalkboard writing. Watch now:

Taylor Swift Fragrance Ad

Taylor by Taylor Swift will feature a combination of peonies, hydrangeas and vanilla orchids; there will also be fruity notes of lychee and tangerine.

The singer has said this fragrance is more about "my own personality" than the previous two.

Whatever the heck that means.