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A goat. African-American suspects. And a beaten white woman.

We wonder why the following ad did not sit well with many consumers.

In the wake of controversy over the latest Tyler the Creator-produced commercial for Mountain Dew, a rep for PepsiCo says his company has pulled the spot, saying in a statement:

"We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."

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The ad features a victim of abuse attempting to pick out the person who assaulted her from a police line-up, one comprised of only black males and a goat.

After taking some verbal abuse from the animal, the lady flees and the officer takes a sip of his Mountain Dew.

Watch above and decide: Is this racist? Or just stupid?

NOTE: A few days ago, Hyundai also pulled an ad because it depicted a man trying to kill himself.