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Finally, the Internet has found a way to incorporate cats.

“Cat Bearding” is apparently a new meme these days. Basically, it entails people envisioning themselves with beards, only with frowning felines as the beard.

See below for visual evidence if that’s at all unclear:

Kendall Jenner Lounges With Her Dog

If that’s not a purrfect web craze, we don’t know what is.

Apparently, cat beards tend to make one look disgruntled. Grumpy Cat would be proud, if Grumpy Cat were to acknowledge such a positive concept.

We await the inevitable Taylor Swift cat bearing pic. Not ’cause we think Taylor Swift would look particularly great with a beard, she’s just into cat stuff.