A classic Macy's catalog typo offered up a "Super Buy" for gold and sterling silver necklace normally priced at $1,500, advertising it for a tad bit less than that.
Like $1,453 less.
The 14-karat item was even available for purchase in the chain's stores, with a customer at a Texas Macy's in Collin Creek Mall scoring two of them.
Unfortunately, the $47 price was too good to be true for most. A few days later, Macy's has corrected the incorrect pricing and canceled new orders.
The actual price of the bargain necklace was $479 - still a big discount, but meaning the "9" was omitted by mistake - resulting in major confusion.
Beth Charlton, a Macy's spokeswoman, said in a statement:
"When the mistake was caught, signage did go up in fine jewelry departments and on store doors alerting customers that a mistake had been made."
"For those customers who bought the necklace at the $47 price, they were fortunate," but for the rest of us, she adds, "we are sincerely sorry."
It's unclear how much cash Macy's lost in their unfortunate catalog typo incident, but it's not likely the editor is having a good day at work today after this.