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This (not) just in: People love Duck Dynasty!

The A&E reality show shattered records for the network on Wednesday night, as its season finale took the gang to Hawaii and took the show to new heights.

Over 10 million households tuned in and, for comparison’s sake, consider…

Jase Robertson, Declaration of Love

And how about this for the folks at Fox to chew on:

The Duck Dynasty finale garnered 5.6 million adults in the advertiser-coveted demographic of 18-49-year olds.

That same night, American Idol attracted 4.13 million in the same age group.