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You never can tell when Spencer Pratt will redefine the standards of shamelessness – and right now he is dead set on capitalizing on the Jersey Shore craze.

Not sure what it says about The Hills that he’s focusing all his efforts on another show on the same network, but this is Spencer Pratt. Nothing is a surprise.

He and Snooki’s ex-boyfriend are looking to trademark on a Guido-themed energy drink … seriously. We kid not. Sounds like the best/worst product ever.

Pratt and Emilio Masella acquired trademark rights on the name “Guid-o-Juice” – for drink products from energy-fueled concoctions to herbal remedies.

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He says the venture is “what’s soon to be the most popular Guido energy drink in the world.” Sure thing, man. Look for a plug on Fist Pumping for Love.

KING OF THE SELLOUTS: Yep, Spencer Pratt will do just about anything for money and/or attention. So lame, yet he does it so unabashedly and hilariously.