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Was this Volkswagen Super Bowl Ad racist? Some believe so because a white man is using a Jamaican accent.

Rating: 3.9 / 5.0 (19 Votes)

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My husband is Jamaican and he thought it was hilarious. Also...there are white Jamaicans...and Asian and Middl Eastern.


It acknowledges a race (West Indian) - and at the same time celebrates an endearing trait of Jamaican culture (infectious optimism) - so why is it "racist" ? . . . and I personally find a Jamaican accent melodious - could listen to someone speak in it all day.


What bothers me about this ad is just that nerdy guys who says "You guys are 3 minutes late..". I'd be like "SO WHAT!"..


Not racist. It's about a state of mind and positive attitude and that driving that particular car helps you have it. Remember Bobby McFerren? The great American musician sang 'Don't worry , Be Happy' in a Jamaican accent and style, & probably is the inspiration for the commercial.

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