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Oscar Pistorius in the 2012 Nike ad for South Africa's Olympic team, eerily entitled "weapon."

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Nike had a great idea with this ad on how amazing the human body really is - pushing the limits - irrespective of limitations or what have you... The ad is great and shouldn't be seen as "promoting violence" but due to the nature of this case, it might unfortunately be seen as doing just that. Bad luck for Nike? No - just more publicity!

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