Drake and his turtleneck will both play a key role at Super Bowl 50.
T-Mobile has given fans an early look at its upcoming commercial for the big game, one that features Drake poking fun at his very own music video.
You know the one; the one for "Hotline Bling" that features Drake dancing around in a decidedly UNcool manner.
In the following footage, Drake is recreating that video, only for a T-Mobile executive to yell "Cut!" and offer up a note:
“When you say ‘call me on my cell phone,' just add ‘device eligible for upgrade after 24 months,'” the man in the suit says.
"Genius!" Drake replies.
Another executive then chimes in with: "Also, you need to include that streaming music will include data charges."
“Fantastic idea!” Drake says, with a giant happy smile on his face. “These changes don’t ruin the song at all!”
We then see more of Drake's awkward old man dancing and, we must say, this is pretty awesome all around.
It's the perfect mix of product and spokesman, and it gives us a look at a self-deprecating, totally self-aware Drake.
Well done all around.
Allow us to go add this video to our collection of favorite Super Bowl commercials.