Abercrombie & Fitch gets a brand readjustment of sorts ... when a guy gives their clothes to the homeless.

Rating: 4.4 / 5.0 (89 Votes)
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fabulous guy to do this and take time to post this video....fight back with your brains....yahoo

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There's two sides to every story. I've actually been to Abercrombie & Fitch stores and one of my best friends used to work for them. There's tons of black people, Latin people, Asian people & Indian people that work for the company and alot of tourists buy A&F in USA because its expensive in Europe & Asia. These "fat people" quotes are from 2006. Since then there has been like how I said multi racial people working there. I went to A&F the other day and saw a fat lady with a stroller buying a bunch of clothes and my friend who works there has 2 fat co-workers. My friend also told me something the media doesn't know: when you get hired they teach you about diversity and do essay or multimedia contests of employees writing or demonstrating what diversity means to them. It is true they had a discrimination lawsuit but from the trays my friend has worked for A&F since late 2000s to present, the fat girl quote the CEO said in 2006 has not applied to the fat chubby and diverse scene nowadays there. Mind you my friend that works there is not white, not buff, chubby and has got promoted in the company.

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@ Umanyways

don't believe this story...I think a&f posted it

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Thank you, thank you, thank you for this! Hilarious and socially responsible at the same time--a coup! I'm definitely on the bandwagon, and will never set foot inside an Abercrombie again. The BEST part of this video? Exposing this guy for being the super-ugly looking freak that he is! He is DEFINITELY not one of the cool kids; I'm betting he was bullied in high school for being so goofy-looking, and now he's turned into a bully himself. In fact he has made Abercrombie into a replica of high school, and not in a good way--he is the head "mean girl." What a hoot! Thank you again!

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Abercrombie & Fitch is also 'racist'. They don't allow dark skinned people to model for them. Also, they were nailed in a very large racial discrimination suit. It appears that they have not changed.

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@ Tom

There's two sides to every story. I've actually been to Abercrombie & Fitch stores and one of my best friends used to work for them. There's tons of black people, Latin people, Asian people & Indian people that work for the company and alot of tourists buy A&F in USA because its expensive in Europe & Asia. These "fat people" quotes are from 2006. Since then there has been like how I said multi racial people working there. I went to A&F the other day and saw a fat lady with a stroller buying a bunch of clothes and my friend who works there has 2 fat co-workers. My friend also told me something the media doesn't know: when you get hired they teach you about diversity and do essay or multimedia contests of employees writing or demonstrating what diversity means to them. It is true they had a discrimination lawsuit but from the trays my friend has worked for A&F since late 2000s to present, the fat girl quote the CEO said in 2006 has not applied to the fat chubby and diverse scene nowadays there. Mind you my friend that works there is not white, not buff, chubby and has got promoted in the company.

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@ Umanyways

this comment is very false in so many ways...I have friend who interviewed there and some who worked there, if u r not attractive they hire u to work stock in the back rooms

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@ bob

LOVE Kirstie Alley for taking time to speak up about this.

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From what I read, he didn't steal anything. He bought the clothes from second hand stores and then donated them to homeless people. How dare you state that. He put himself in the position to have been ridiculed for the comments he made about who he wants wearing his brand. Discriminating against people because you don't like what they look like or aren't "cool" is definitely not a good business model. Easiest way to go down the shitter when you start to segregate potential consumers.

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From what I read, he didn't steal anything. He bought the clothes from second hand stores and then donated them to homeless people. How dare you state that. He put himself in the position to have been ridiculed for the comments he made about who he wants wearing his brand. Discriminating against people because you don't like what they look like or aren't "cool" is definitely not a good business model. Easiest way to go down the shitter when you start to segregate potential consumers.

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From what I read, he didn't steal anything. He bought the clothes from second hand stores and then donated them to homeless people. How dare you state that. He put himself in the position to have been ridiculed for the comments he made about who he wants wearing his brand. Discriminating against people because you don't like what they look like or aren't "cool" is definitely not a good business model. Easiest way to go down the shitter when you start to segregate potential consumers.

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So...this guy condones stealing... Nice. Way to be a stand up guy...
I'm not saying don't give your clothes to the homeless, but don't be an asshole when trying to denounce something someone said that you don't agree with if you are trying to promote something positive. Clothes are clothes and brands are brands.
Who cares if he does or doesn't want to market or make clothes for the unpopular? It's a business model. I love that no one got their panties in a wad UNTIL the CEO actually said something that hurt someone's feelings. Go fly a kite.

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AF needs to take their heads out of their asses before they speak! I am tired of hearing their immature comments as they put down people they deem as, " not cool enough to wear their brand".
I feel as though this is a form of bullying! Now that they have gone public with their childish comments in re to who should & who shouldn't wear their brand, can you imagine what will be going on in school yards around the country, when the "cool kids" decide to single out 1 or 2 "fat or not so cool kids"!?
Sure, America is #1 in when it comes to obesity, but instead of going public with the statements that AF has about its brand & "plus size people", maybe they should have offered a program that promotes a healthier society rather than ridicule overweight people. Dove for example, they saw what the health & beauty market was doing to young girls, making some feel inferior if they didn't look like the women portrayed in their commercials or magazine ads. They now help young girls & women with low self esteem, to feel good about this elves & to accept others as they are! They did this without making anyone feel ugly, fat, "not cool enough" & so on.
AF needs to realize, they wouldn't be where they are today in fashion if it weren't for the people. How many of those people wearing the AF brand, have an eating disorder just to wear the brand?!
Why don't we boycott the brand & remind AF that they hold less power in their greedy little corporate hands, than those who choose to wear WHATEVER brand of clothing they want!!!
Encourage the community, don't break it down with immature remarks & stupidity!

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