We don’t know who came up with the following idea.
But we do know this: it may be the greatest thing we have ever seen on the Internet.
Vanity Fair recently compiled footage of 29 big-time stars staring down the camera and giving a dramatic reading of Justin Bieber's smash hit single, "Sorry."
The video kicks off with a tear-filled Jon Hamm asking: "Is it too late to say I'm sorry that I don't know the song, I'm Sorry' by Justin Bieber?"
But others clearly do (and/or they've been giving the lyrics), as Nick Jonas, John Legend, John Krasinski, Don Cheadle, Chelsea Handler, Ellen Page, Gabrielle Union and Chloe Sevigny (among others) are all seen below, doing their best Bieber impression.
Their shirts remain on. And they don't have any tattoos.
But they do pour all of their hearts and every bit of their soul into their readings.
Bieber recently said this track was not a general apology for his behavior, but rather that it was about a girl.
According to Vanity Fair, meanwhile, the production was an homage to W Magazine's star-filled rendition of Drake's Hotline Bling.
Watch the hilarious video above - which is comprised of furrowed brows, teary eyes and even a complete emotional breakdown finale - below.