Abercrombie & Fitch already alienated millions of people following its CEO's comments about not wanting fat girls in his stores or wearing his clothes.
Now they've potentially turned off another massive segment of the population in Taylor Swift fans, many of whom were irate over a new A&F t-shirt.
The shirt read "#more boyfriends than t.s." Obviously t.s. is Taylor Swift, whose fans started a petition to get the shirt pulled from A&F stores.
They also urged fellow Swifties to call A&F's public relations line to voice their disgust with the shirt, which they said was "hurtful" to their hero.
Looks like their message got through in a hurry.