Ever since the brutal Sharkeisha video hit the web, tens of millions of people have watched it, producing songs, memes, jokes, comment wars and Urban Dictionary entries.
Almost lost in this craziness, at least as far as many people are concerned, is the reality that a teenage girl was beaten and then shamed in front of an entire nation.
Not just by fellow teenagers, either. Grown men and women have joined in the taunting of ShaMichael Manuel, the victim of the the brutal Sharkeisha viral assault.
ShaMichael has since returned to school, having to face her peers for the first time since a classmate of hers became famous for viciously beating her.
Another classmate recorded it, and watched Sharkeisha deliver a punishing sucker punch, uppercuts and a kick to the face before pulling here away.
How does ShaMichael viewer her assailant and the online bullies now?
Asked by the Huffington Post what her message to Sharkeisha and those who watched the beating would be, the three words that came out of her mouth were stunning:
"I forgive you."