President Obama invoked his daughters, Malia and Sasha, as he described reaching out to now-famous Georgetown law student Sandra Fluke over the phone.
Fluke and Rush Limbaugh have been ensnared in a war of words after Limbaugh called the contraception activist a slut for her testimony before Congress.
Obama elevated the issue even further when he called Fluke personally and the White House condemned Limbaugh's controversial remarks on the subject.
Since then, sponsors have been fleeing the Limbaugh show despite Rush's apology to Fluke and even GOP presidential candidates are distancing themselves.
At a press conference yesterday, Obama said:
"The reason I called Ms. Fluke is because I thought about Malia and Sasha and one of the things that I want them to do as they get older is to engage in issues they care about, including ones that I may not agree with the on."
"And I don't want them attacked or called horrible names just because they're being good citizens. One thing that all decent folks can agree that the remarks that were made don't have any place in the public discourse."