Kim Kardashian and Kanye West celebrated daughter North West's first birthday last week by piercing her ears - a decision that's drawn a good deal of criticism on Twitter.
"Far too young! Let her decide for herself when she's older," wrote one user. "Should be banned. Unnecessary and cruel. Purely for vanity of parents."
"Kim Kardashian has pierced her one year old's ears?!" tweeted another of Kim's followers. "That's cruel AND tacky!"
While the practice of piercing young girls' ears has been debated in the past, with some demanding a ban, it continues to be customary in many world cultures.
In fact, many celebrities such as Alec and Hilaria Baldwin have recently pierced their young children's ears without taking any flak.