by Free Britney at . Comments

Michael Phelps' sexy new Louis Vuitton ads may land the swimmer in some hot water, due to IOC regulations about promoting non-Olympic sponsors.

Photos of Phelps taken by Annie Leibovitz were leaked online late last week, violating the International Olympic Committee's controversial Rule 40.

This provision bars athletes from promoting non-Olympic sponsors from July 18 through August 15. The Michael Phelps Louis Vuitton pic leaked August 13.

Michael Phelps For Louis Vuitton

Michael Phelps with Larisa Latynina, the previous record holder.

Punishments for the rule range from fines to a stripping of medals ... but is there any chance that Phelps could actually lose his record medal haul?

Highly doubtful. If it's unclear who leaked the photos, it's very tough to make a case that Phelps should be punished for the Louis Vuitton campaign.

A campaign that was supposed to begin August 16, in compliance with the rule.

Pictures not meant for public consumption get leaked all the time ... as Phelps knows all too well after the embarrassing ones of him smoking pot.

Louis Vuitton denied releasing the photographs, as did Phelps' camp. That should be enough for the Olympic legend to avoid any ramifications.

Even the hardass IOC wouldn't mess with the greatest ever, right? We'd hope so anyway. The guy has 22 medals! And Megan Rossee! Bow down.

by Hilton Hater at . Comments

Well, that didn't take long.

Within hours of the Spice Girls and company closing down the London Olympics, Michael Phelps has been featured in his first post-2012 Games ad campaign. The first of a great many, we're sure.

In this simple spot, the most decorated Olympian of all-time just can't escape the water, staring intently into the camera from a bathtub, a Louis Vuitton bag by his side. We're sure he'd prefer if girlfriend Megan Rossee were in there with him instead.

But the massive check written to Phelps by the purse maker likely offsets that disappointment...

Michael Phelps Louis Vuitton Ad

Phelps has also booked his first new television gig.

He will follow in the cleated footsteps of Charles Barkley and Rush Limbaugh as a student of of Tiger Woods' former coach Hank Haney, appearing as a willing golf protege on The Haney Project.

by Hilton Hater at . Comments

The 2009 ESPY Awards, which air this Sunday night but were taped earlier this week, honor the best in sports, beauty and, apparently, gigantic breasts.

The event was hosted by Samuel L. Jackson, who always brings another element any place he goes: total and utter coolness.

But was this actor even the coolest person on the red carpet? Swimming champion Michael Phelps appears to have something to say about that.

Take a look at each star below and answer the question that follows:

  • Samuel L. Jackson Pic
  • Michael Phelps at the ESPYs

[Photos: Splash News]

Who looked cooler at the ESPY Awards?