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Lauren Conrad is ready to re-enter the fashion scene.

After halting production of her first clothing line last year amidst the recession and a bleak retail landscape, LC has a new contemporary collection underway.

Britney Spears, Plaid Shirt

With the affordable Lauren Conrad Collection already being sold at Kohl’s, the former star of The Hills is starting a new line with several of her best friends.

“It’s a contemporary women’s line,” she said. “Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line."

"It will be at a higher price point. It will be very different.”

Lauren Conrad's California style is a hit with teens and adults alike.

While the 24-year-old said her new collection is just getting started, but she can’t contain her excitement when it comes to working on a line all on her own.

“It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it yourself,” she said.

With greater responsibility and pressure comes greater reward, a fact that the budding designer is somewhat intimidated by, but mostly excited about.

Adds LC, who's also planning a new novel series, “It’s a lot more work, and it’s more stressful, but it’s something I love doing so I’m looking forward to it.”

So are we. Way to go, LC!

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We cover a lot of celebrity fashion all-stars, but if you had to pick a star to emulate, you can't go wrong incorporating elements of Lauren Conrad's summer style.

Not only can she dress for any occasion, her basic philosophies on accessories (sunscreen is #1) and makeup (less is more) are brilliant in their simplicity.

Contrast that with Heidi Montag and her ilk, or even to a lesser extreme, the many celebrities who feel they need to lather on layer upon layer of makeup 24/7.

Rather than the bimbo route, take your cues from a girl who knows how to do more with less, but still manages to look stylish in a wide variety of looks ...

SoCal native Lauren Conrad knows how to dress for summer.

She's a natural beauty, that's for certain. For more on the former Hills star's many warm-weather looks, click to enlarge tons more Lauren Conrad pictures ...

  • A Lauren Conrad Bikini Photo
  • Blue Beauty
  • LC Fashion Line
  • Blue and Purple
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Where does Lauren Conrad turn when she needs a wardrobe update?

To the fashion collection she herself designed for Kohl’s, of course.

“I think if you’re not willing to wear your own clothes, you’re doing something wrong," she says. "This line was meant to be about my style, pieces I want to walk in the store and buy. If you’re not wearing your own line, you’re taking the fun out of it!”

Here's Lauren looking fabulous in one of her pieces ...

So Gorgeous

Known for her flirty frocks and California cool girl style, Lauren tells Glamour her staple piece is the blazer. “We have one in every collection, and we usually tweak it a little bit. In this specific collection, I also really love the biker jacket we did.”

Come spring, the former star of The Hills says she’ll be pairing her sharp toppers with lots of watercolor prints: “I think they’re very romantic and kind of timeless."

"I almost did too much of it with this collection," she says. "When we were shopping for prints with Kohl’s, everything I picked was watercolor and floral."

"They’re very in because of the whole Alice in Wonderland thing.”

However one fashion fad the style author won’t be trying this season is hot pants: “You can’t wear them to the club, because you’re going to look like one of the dancers, but they could look cute on the beach!” says LC.

Click to enlarge more Lauren Conrad pictures from the catalog ...

  • Blue Beauty
  • Kohl's Girl
  • LC Fashion Line
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For two of the cutest Southern California products around, a little pop of color added a candy-coated touch to their already luscious lips.

Blake Lively and Lauren Conrad both brought fuchsia lip gloss to the red carpet recently, as you can see in the beautiful photos of each.

Who wore the color best, though? That's for you to decide.

The Gossip Girl star and the Hills alum are often on top of the style heap, but there can be only one winner here. Vote in our poll below!

BLC

Who looked prettier in pink?

 

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The former star of The Hills may no longer be on reality TV, but she's still living a visible life these days as an author and clothing designer.

As far as fashion goes, it seems LC can do no wrong. But can she compete with a couple of well-dressed ladies in the style showdown below?

We'll find out soon enough.

Lauren Conrad, Faith Hill and Brooke Shields warmed up their skin with toffee-colored sheaths. But who did the best job of it? Vote below!

LC, Faith, Brooke

Whose tan ensemble looked best?

 

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Having posted an impressive 15-1 record in fashion face-offs on The Hollywood Gossip so far in 2009, Lauren Conrad's style sense is seldom questioned.

That said, it's little surprise the ex-Hills star is unveiling some style tips in a new book, Lauren Conrad Style, to be published by Harper Collins next fall.

She’s a successful reality TV star, designer and fiction writer, and now we'll be treated to new fashion advice and Lauren Conrad pictures straight from LC.

Conrad says she wants to show her readers exactly how to interpret her classic and cool style into their lives, and is “really excited to write a style guide.”

“I think fashion should be fun and reflective of who you are. When you wear clothes you feel good in, it shows in everything you do," she adds. "I know this guide will offer simple, practical tips to help anyone look fabulous.”

Style Guide Writer

Lauren Conrad's latest business foray will be a fashion how-to.

Conrad recently began designing an affordable clothing line for Kohl’s stores, and launched her own line, the Lauren Conrad Collection, the year before.

This year, Lauren released her first book L.A. Candy, which was a #1 New York Times bestseller; the sequel, Sweet Little Lies, goes on sale in February.

As for a return to reality TV? She says don't bet on it.

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It's the gold standard of celebrity fashion face-offs.

Not only are they wearing gold dresses, but Kim Kardashian and Lauren Conrad have more in common than reality-TV stardom - they're famous for their style.

Kim's one of the most photographed celebs around, always sparking debate with a vast array of fashion choices. LC similarly looks fabulous in, well, anything.

Pit them against each other in a face-off of fantastic frocks of gold and there's no telling what will happen. Kan Kim and her kleavage possibly topple Lauren?

You tell us! Vote in our survey below!

Kim and LC

Who looked best in her gold dress?

 

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As fashion face-offs go, this has mismatch written all over it.

Lauren Conrad, who can do no wrong, and who routine racks up 30-40 point wins in our fashion polls, up against wreckalicious walking "fashion disaster" Lindsay Lohan.

But can LiLo pull an upset? Don't count her out just yet.

LC celebrated designer Rebecca Minkoff's Spring 2010 line in her polka-dotted shirt, while Lohan hit the town in L.A. in her polka-dotted blouse under a cropped blazer.

Who looked better in this style? Vote below ...

LC/Lo

Who looked better in this style?

 

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It's Lo Bosworth and Lauren Conrad, co-stars on Laguna Beach and The Hills, and toes besties forever and ever, in a Friday the 13th style showdown!

There's nothing freaky about their fashion - although it is freaking awesome - it just happens to be Friday the 13th today. Anyway, who looks better?

Kylie Jenner Fashion

As you can see, the ladies were all smiles - and sparkles - at the Maxim launch of the Ubisoft video game Assassin's Creed II, held at Voyeur nightclub.

Which gal's fashion sense do you prefer? Can Lo Bosworth hang with her rival in the style department? or will she say LC-ya later? Vote in our survey!

Who looked better, Lo or LC?

 

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Last week, Lauren Conrad attended the Avon Hope Honors Benefit on behalf of the m.powerment campaign, her philanthropic initiative with mark cosmetics.

The former star of The Hills opted for a retro look, reminiscent of Rita Hayworth and Veronica Lake, showing off a polished complexion and a velvety finish.

We like the subtle rosy glow, and the fact that unlike so many stars of today, who opt for the same, revealing appearance, LC keeps it both classy and sexy.

It seems like that would be a contradiction in terms, but we think she pulls it off.

You? Take a look at Lauren at her event last week and vote in our survey below:

What do you think of LC's retro look?

 

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