The Kia hamsters are back! And more dapper than ever!
And sleeker, sexier and more sophisticated than ever ... not unlike the car they want you to buy, the 2014 Soul. At least that's the hook of the ad (presumably).
Formerly frumpy, the Kia Hamsters are turning themselves into leaner, meaner, head-turning machines. And when they roll up in their Soul, peeps take heed.
Watch as the adorable trio, whose previous TV spots have featured "Black Sheep" and LMFAO's "Party Rock Anthem" hit the gym and shed their furry folds.
Their workout song of choice? Lady Gaga's "Applause".
They LIVE for it. Just like Mother Monster. Watch: