An anti-smoking PSA, created by The Legacy Foundation’s Truth initiative, aired last night during the 2014 MTV Video Music Awards.
Depicting numerous A-Listers lighting up, the spot says these stars are giving “big tobacco tons of free marketing” and goes on to label such celebrities as Rihanna, Robert Pattinson and Lady Gaga as “unpaid tobacco” spokespeople.
"They’re the new face of big tobacco, and they don’t even know it,” reads the video.
Is this a fair label? Because young fans are clearly influenced by the actions of actors, actresses and singers?
Or is it foul for the PSA to call out stars who are typically only seen smoking because the paparazzi stalk their every move?
The PSA also does leave out the most famous smoker of all: President Barack Obama.