It might not get any more precious than this.
If you can look past the fact that a laundry detergent is sponsoring our first look at Kevin Jonas cradling his newborn daughter.
But the singer and his wife welcomed their first child into the world on Sunday - and at least they aren't being coy about how they're profiting off her arrival.
“Alena Rose looks like a little star in her daddy’s arms. @KevinJonas #BabyJonas” reads the caption on the Dreft Twitter account that posted this photo:
"I’m so in love with her," Kevin himself Tweeted shortly after becoming a father.