Photographers are camped outside the hospital, stores are stocking baby goods, social media is abuzz, and celebrity gossip sites can talk about little else.
Welcome to Royal Baby Watch 2013!
With Prince William and his wife Kate Middleton awaiting the imminent arrival of their first child, the UK can't wait to see who is third in line to the throne.
The duo, known as the Duke and Duchess of Cambridge since the royal wedding of April 2011, announced they were expecting in December.
The very pregnant Kate Middleton is due July 11 or July 13, depending on what you read. It matters little at this stage. Either way, that's any day now!