Kat Von D's signature lipstick line, Celebutard, has been yanked by Sephora after sparking major controversy with its name. Yes, it's really called that.
The mega-makeup retailer has pulled her lipstick shade after backlash from customers, particularly mothers of children with developmental issues.
The Celebutard lipstick, a creamy beige shade of Painted Love Lipstick by Kat Von D, started gaining buzz (not in a good way) on social media last week.
Groups such as Down Syndrome Uprising, Family Member, Inclusion BC and All About Developmental Disabilities voiced their dismay over the name.
The managing editor of Age of Autism lamented the fact that "'Retard' is still bandied about" and that such a name was even given the green light.