As you probably, know Kanye West has employed an unusual marketing strategy for the promotion of his seventh studio album.

Basically, the man who calls himself Yeezus has decided to drum up some free publicity by going from eccentric weirdo to full-blown, batsh-t crazy person right before our eyes.

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Kanye West Biography

Kanye West, Girlfriend
Kanye West, rapper, is a pretty major celebrity. He's pretty hard core, but as far as hip hop artists go, is surprisingly talented and... More »
Born
Full Name
Kanye West

Kanye West Quotes

Yo, Taylor. I'm really happy for you. I'mma let you finish, but Beyoncé had one of the best videos of all time.

Kanye West

Michael Jackson, amazing. Michael Phelps, amazing... He's a real f---in' person; he makes mistakes.

Kanye West