He may not be able to move magazines, but Justin Bieber knows a thing or two million about selling perfume.
Following the singer's launch of "Someday" at Macy's late last month, Muriel Gonzalez, store executive vice president and general manager, said sales were on track to be the "biggest we've ever had."
In February of last year, Beyoncé set the Macy's record when she debuted "Heat" at the same location and sold $3 million worth of it during the first month on counter.
Bieber's estimates, according to The Hollywood Reporter? $30 million.
That's mind-boggling, but we'll see how the scent performs throughout 2011. In 2002, Jennifer Lopez's "Glow earned over $100 million in its first year on the market, while Britney Spears matched that mark with "Curious" two years later.