It's confusing, but intriguing - and it's got J.K. Rowling behind it, so we have no doubt it will be imaginative and successful.

We're talking, of course, about Pottermore, the author's latest creation, first teased last week and now explained in more detail. In a new video, the woman behind Harry Potter says the website will be a "reading experience unlike any other."

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J.K. Rowling Biography

JK Rowling Photo J.K. Rowling is the genius author behind Harry Potter. She is far from poor, people. More »
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J.K. Rowling