Jessica Simpson is teaming up with little sister Ashlee Simpson to create a line of 'tween apparel. Stop now if you're just too excited to continue this article.

As part of the Jessica Simpson Collection, according to WWD, the new products, available in stores in fall, will be geared to the fashion-forward "'tween."

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Give Jessica Simpson credit.  She's become a mogul.

Sure, her career as a singer, actress and reality star has pretty much come and gone, but her growing stature in the fashion sphere is nothing to sneeze at.

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Jessica Simpson squeezed into a little black dress - one of her own - on Wednesday to launch her new Jessica Simpson Collection at Macy's in New York City.

During the two-hour store appearance, she signed autographs and greeted fans, whom she had earlier invited (via Twitter) to wear articles from her line.

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Jessica Simpson Biography

Not a Major Movie Star By Any Means
Sweet mother of G-d, Jessica Simpson has got some huge breasts. Holy frickin' $h!t. Look at those things! She also possesses a singing... More »
Born
Birthplace
Abilene, Texas
Full Name
Jessica Ann Simpson

Jessica Simpson Quotes

They're just the cutest couple in the world. They are adorable. Anybody would wish to be them and you can only wish them well. Just being around them inspires love and everything I sing about.

Jessica Simpson [on her sister and Pete Wentz]

It’s fun to do a small film that might be released to DVD not because it’s a horrible film, but because it’s an independent film. For people to say Employee of the Month was a flop is ludicrous. We made the money back–that’s not a flop. For people to say The Dukes of Hazzard was a flop–it opened to $30 million! If these movies are flops, why would I still make them?

Jessica Simpson