Just hearing the words "Jennifer Lopez sex tape" is likely to generate major celebrity gossip buzz and interest from companies to release such videos.
But can her ex-husband Ojani Noa really close a huge deal with a big porn company legally - and would a company actually want what he's got?
Starting bids were "in the hundreds of thousands," Noa's manager, Ed Meyer, tells E! News, which reports that the price may "reach the millions."
Sounds INSANE. But here's why it's far, far from a done deal ...
Noa and his producing partner Claudia Vazquez say they are in no rush to make a decision, which likely means they haven't gotten an offer.
Think about it. You're Ojani Noa. This is your one chance to strike it rich. You're going to jump at any halfway decent sum that's presented.
Part of any company's trepidation is the fact that J. Lo has fought for years to keep the footage on lockdown with a permanent injunction.
A judge's ruling on May 26 preventing Lopez from interfering with Vazquez's livelihood does not change matters, according to her attorney.
Basically, the legal saga is far from resolved. As for the tape itself?