It looks like the James Franco Instagram scandal was real, and really embarrassing for the star, who apologized for it on Live with Kelly and Michael today.
If you missed it, screen grabs of the actor flirting with a teenage girl via Instagram went viral, and were apparently not a hoax to promote his movie Palo Alto.
"I was feeling awkward ... I didn't want to come on the show and just feel awkward," James Franco, 35, confessed to Kelly Ripa and Michael Strahan.
"I'm embarrassed, and I guess I'm just a model of how social media is tricky."
"It's the way that people meet each other today, but what I've learned - I guess because I'm new to it - is you don't know who's on the other end."
"You get a feel for them, you don't know who you're talking to," he lamented, adding that by any measure. "I used bad judgment and learned my lesson."