by Free Britney at

Spencer Pratt and Heidi Montag may be the most hated celebrity couple out there â€" and they're making it count in terms of their bottom line.

We've reported on the branding of Spencer and Heidi by Spencer and Heidi as the face of celebrity gossip before, and knew they were cashing in - but we until now, we were in the dark as to their exact earnings.

Well, a new report indicates that in the span of just two years, Speidi has banked nearly $3 million from their TV salaries, club appearances ($50K apiece, per), photo shoots ($10-20K apiece, per) and other deals.

The deplorable, entrepreneurial Heidi and Spencer.

"We are trying to entertain in every aspect of our lives," Heidi Montag has said. "I plan to win an Oscar. I'm very ambitious."

Okay, that's never gonna happen to such a hack - the Academy Awards, as we understand it, are typically given to those with some semblance of talent.

But that doesn't mean there will be a shortage of career opportunities for them. On the contrary. Spencer Pratt says of their financial future:

"My hustle is just too crazy. I'm trying to take over the world!"

Go to it, Spencer. Go to it.

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by Free Britney at

"Obviously we're entertainers. We are trying to entertain in every aspect of our lives." - Heidi Montag

The celebrity news world is simultaneously bursting and flat.

Broke and Gross

The unbalance of Britney Spears, the growing pains of Miley Cyrus and the druggy tailspin of Amy Winehouse - to name a few favorite plots - add up over the hours to grand narratives and debates about femininity, drug use, mental health, sexuality, motherhood, legal proceedings, parenting and violence.

But the celebrity gossip world is flat in that every story seems just as important as every other - and this is a monster that needs feeding.

That's what celeb news fame is now: Weekly, and sometimes hourly, we must have stories; the lives of the chosen people must appear to move forward.

Into the breach between supply and demand have stepped Heidi Montag and Spencer Pratt, the villainous couple from MTV's docu-soap The Hills.

While Heidi Montag may not be the most famous, she's definitely fame-ish. Creatures of the game in every way, she and Spencer, the arch-enemies of Lauren Conrad, have mastered the new realities of celebrity culture.

The two know what commodity they're selling and what its value is: "There's only so much gossip," as Heidi said over lunch recently.

"We're always the juicier story," Spencer Pratt interjected.

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