Fifteen years ago today, David Fincher's Fight Club hit theaters. A dark, quirky adaptation of a novel by a little known author, the film received solid reviews on its release, but industry analysts predicted it wouldn't make much of a splash with audiences.
In a sense they were right - Fight Club did modest business at the box office, but in the years since, it's gone on to spawn catchphrases, t-shirts, and probably hundreds of poorly-thought-out senior theses from scholarshipped linebackers.
Yes, thanks to strong online buzz, a film that was originally marketed as a bro'd-out kick flick in the vein of early Vin Diesel movies, quickly gained a reputation as a smart, scathing send-up of consumer culture and the sad state of the modern man.
It's hard to overstate what an unexpected turnaround this was in the days before Facebook, Twitter, and Netflix, but it's safe to say we'll likely never again see such a surprise groundswell of support catapult a film from forgotten footnote to cult classic: