by Free Britney at . Comments

No disrespect to Richard Sherman, but if a shirtless David Beckham modeling underwear can't get you to watch the Super Bowl next Sunday, nothing can.

Especially since H&M, which will air a Beckham-themed Super Bowl ad, promises "a high-octane ride with tantalizing views of Beckham in never-before-seen positions."

Never-before-seen positions, THGers. You may drool on cue ...

David Beckham Underwear Photograph
David Beckham is shirtless and in underwear for H&M as part of his new ad campaign. Wow.

Yes. Becks, who models shirtless for various underwear advertisements more often than Americans watch soccer in a given year, is back at it again.

That's not a knock on the beautiful game, but let's be honest:

Which would you rather stare at: David Beckham pretty much nude, or an L.A. Galaxy snooze-fest? That's right. You'd choose the chiseled abs. Own it.

As for those positions, there are actually two ads, says H&M, which is still deciding which 30-second spot the fans will see on Super Bowl Sunday.

Continue Reading...

by Free Britney at . Comments

With all these Super Bowl ads leaking early (see Matthew Broderick's from earlier), you won't have to worry if you need to during the game ... in a different way.

Or maybe you'll want to stick around for another look at this one, especially if you're female. Usually it's half-naked girls in Super Bowl commercials. Not here.

David Beckham's new ad for his H&M underwear line was just released, showing the soccer hunk wearing nothing more than "Bodywear" briefs and a smile:

With the camera utilizing more angles than the Kim Kardashian sex tape, the tattooed 36-year-old shows off his line - briefs are $12.95 and trunks $14.95, guys.

In a press release, Becks said "I'm excited about my bodywear ad featuring in this year's Super Bowl ... it's been a fantastic collaborative experience. I'm very happy with the end result. Like every fan, I'm looking forward to Super Bowl Sunday."

For Victoria Beckham, every day must feel like Super Bowl Sunday.

by Hilton Hater at . Comments

Even if Tom Brady and the Patriots knock off the Ravens on Sunday, the quarterback may not be the most handsome man associated with Super Bowl XLVI.

That's because David Beckham - who just signed a new two-year deal to remain with the Los Angeles Galaxy of the MLS - will be featured during a second quarter commercial... in his underwear!

David Beckham H&M Ad

The spot will mark Beckham's first campaign with H&M and will support the launch of his nine-piece bodywear collection, which hits 1,800 stores nationwide on February 2. He says of the collaboration:

"With my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."