David Beckham Fashion

David Beckham is kinds the whole package as guys go.

Athletic, charming, intelligent and beyond rich, you could say he's got a lot going for him. He's also reasonably good-looking, or so people seem to think.

H&M certainly agrees. You're welcome, ladies.

Becks' new underwear campaign for the brand goes to show that even a man with exactly one facial expression can excel at modeling if he's built like this.

We could go on about David Beckham in his underwear, but it's tough to focus with this set of images staring us in the face, and you don't care anyway.

In summation: David Beckham. Underwear. H&M. You're welcome.

Elle UK has featured celebrities, models, athletes and everyone in between on its cover over the years, but never has a man appeared ... until now.

Who better than David Beckham to break the gender barrier?

The 37-year-old soccer star shows off tattooed arms and well-coiffed hair while wearing a simple short sleeved grey sweatshirt in the cover pic:

The inside photo, featuring a shirtless David Beckham emerging from a pool in only a pair of soaked Dior Homme, may be even more noteworthy.

Inside the issue, available May 30, Becks muses on fame, fatherhood, marriage and ... whatever if you're still reading this, just look up and enjoy.

With David Beckham's contract with the L.A. Galaxy ending this past November after a huge victory in the MLS Cup championships, his professional future is unclear.

Crystal clear, however, is ... just look at the H&M ad below!

Even though the father of four's day job is unsettled at the moment, there is no doubt his side gig as a celebrity fashion designer has kicked into high gear.

The first ad for the 36-year-old's line of body wear for H&M debuted today, revealing who else but the soccer star himself stripped down to his briefs. Wow.

Flaunting his toned bod and tattoos, Beckham wants you to know you can get in his underpants around Valentine's Day. In a manner of speaking of course.

He's stripped down multiple times for Armani, but David Beckham will soon be getting nearly naked for no one but himself. And millions of women around the world, of course.

Sources confirm that the 35-year old soccer star/stud will soon launch his own line of men's underwear, as one insider told MTV UK:

"The whole planet went nuts when David stripped off for his Armani ads. Sales went through the roof. It was decided not to renew the Armani contract and develop a business of David’s own. He has seen how fulfilling it has been for Victoria to branch out and relishes a similar challenge.”

Reports indicate that sales of Armani increased by 30% with Beckham as the face/body of the brand.

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The prestigious Teen Choice Awards aired last night on Fox, honoring the younger crowd's favorites in television, film, music and other genres of entertainment.

Follow this link for a full list of Teen Choice Award winners, then get ready to vote in our latest style showdown. Which hunk do you think was better dressed?

Channing Tatum, who won a TCA for G.I. Joe: The Rise of Cobra, didn't even bother to fasten the top button, but somehow it works. For him. Not for you.

David Beckham, meanwhile ... wait, why was David Beckham at the Teen Choice Awards? Oh, right, to win the coveted Choice Athlete honor. Congrats!!!

Who cares about awards anyway, right? Both of them look handsome with their facial hair and rolled-up sleeves. Vote on who's got the better style below!

Who was better dressed at the TCAs?

As if Victoria and David Beckham underwear ads for Armani weren’t hot enough solo.

The sizling couple has come together to pose for the newest round of sexy, stylish photos for the underwear ad campaign, which has seemingly gone on for years.

Photographed by celebrity fashion photographers Mert Alas and Marcus Piggott, the latest Beckham ad campaign was shot in Milan, where Armani is located.

You can expect to see the David and Victoria Beckham - no breast reduction signs here! - not only in major fashion magazines, but also on major billboards in cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Get ready for this hotness ...

It's the underwear campaign that will not end. Not that we're complaining.

To mark the release of the newest, hottest underwear ads to feature David Beckham shirtless, the soccer star turned up at Selfridge’s in London to unveil the fall / winter Emporio Armani underwear campaign to a screaming crowd.

Not surprising that this would leave the masses screaming ...

Armani says of David Beckham, “David has a great sense of style and is an inspiring role model – this makes him the perfect partner for Emporio Armani underwear."

"I am very excited that David Beckham’s new campaign image was unveiled in his home country and where better than an iconic retail destination such as Selfridges.”

Do these ads keep getting hotter and hotter or what? Click to enlarge some previous David Beckham pictures and see how you think the new one stacks up: