The official trailer for Fifty Shades of Grey is here. Was it worth the wait?
Our first look at the film adaption of E.L. James' erotic novel debuted on Today this morning, and it's safe to say that Matt Lauer and company don't usually see this much skin on their family friendly set.
Check it out below and see Christian Grey come to life at last ...
"Did that clip just air, or has my alarm just not gone off yet?" Lauer joked afterward.
NBC executives determined that the full trailer was a bit too risque for morning television, so they decided to go with a shortened version, but you can watch the whole thing above.
As teased in the Fifty Shades trailer posted by Beyonce earlier this week, the clip features a new, eroticized version of Bey's 2003 hit, "Crazy in Love."