Colbie Caillat is aiming to inspire with her new music video.
The artist, who shined a spotlight on natural beauty with the lyric video for "Try," is doing so again with the actual video itself.
It features everyday women with and without makeup, along with Caillat herself slowing stripping away everything on her face that clouds her “real” beauty.
The Grammy winner co-wrote the ballad with Babyface over a year ago, doing so during a time when she was feeling tired from the pressures of being a woman in the entertainment realm.
"The song was from experience. I do try very hard," she recently told Glamour. "I think all girls - especially in this business - have to be polished, and if you don't then you're the one who looks bad. It's a lot of pressure."
Somewhere, Demi Lovato is nodding along in approval of the video. Check it out here: