Adam Levine and Behati Prinsloo walked the red carpet at the 2014 MTV Video Music Awards, and his band Maroon 5 played at the raucous event.
This was not unexpected in that the group has been one of the more popular rock-pop ensembles of the past decade, but given his past comments?
What a difference three years makes. In 2011, he was calling out the network for not caring about the music it famously hands out these awards for.
The 35-year-old Tweeted then: "the VMAs. one day a year when MTV pretends to still care about music. I'm drawing a line in the sand. f--k you VMAs's."
Apparently, that line is crossed with the passage of time, which heals all wounds. Or when a man and his rock band have an album to promote!
Whatever his motivation, the grudge is a thing of the past for Levine. Although The Voice coach did find a new VMA topic to take issue with on Twitter: